More and more often, we see our customers asking whether or not to use a PIM system. In this blog, we will discuss what exactly a PIM system is, what you can do with it and when it can add value to your organisation.

What is PIM?

PIM stands for Product Information Management. PIM is a central system where product data is collected, enriched and distributed. The aim of the PIM system is to provide the customer with the best possible experience by offering optimal product data.

Why a PIM system?

A PIM system can offer many benefits. Listed below are the most important ones:

• Increase sales and conversion through better product data
• Launch products faster in new markets
• Reduce time spent updating product data
• Offers business customers a uniform experience across all channels (website, web shop, brochures)

Is a PIM system right for my organisation?

A PIM system is not necessary for all organisations. In practice, we see that a PIM system can add value in the following cases:

• You have a large number of products with many product features
• Your products should be available in many different languages
• Within the organisation, several people work with the product data
• You receive various product files from suppliers
• Your product data is used in different places such as on your webshop and for brochures.

Would you like to know more about whether a PIM system will add value to your organisation or would you like to see a demo of the capabilities and functionalities of a PIM system. Then take contact with us.