In part 1 of our triptych on PIM systems, we discussed the added value of a PIM system. Here, we saw that a PIM system can contribute to better and more comprehensive product information and that using a PIM system can save considerable time when processing product data. Offering better product information ultimately leads to a better user experience and an increase in (online) sales.

In part 2 of our blog, we will discuss the functionalities offered by a PIM system and how it can help companies optimise their product information.

Centralisation of product information

One of the core functionalities of a PIM system is to centralise product information in a single location. Instead of scattered product data or excel sheets of product data across different departments, a PIM system provides one centralised hub where all product information is stored. This minimises errors and inconsistencies that can arise when information is scattered across different systems or in different files.

Import and export of product data

A PIM system offers the possibility to export and import product data easily and quickly. This can often be done via several options such as csv or Excel sheets or with a direct API link, where data is directly imported or exported to another system.

Data quality and consistency

A PIM system enables companies to ensure the quality of their product data. It provides sophisticated tools to maintain data consistency, such as validation rules, preventing erroneous or incomplete information. In addition, it often provides a data quality score that indicates what percentage of products are provided with the correct product attributes. This not only results in more reliable product information, but also contributes to an improved customer experience.

Multilingual support

For companies operating internationally, multilingual support is essential. A PIM system makes it easy to manage and maintain product information in multiple languages. This ensures that customers see the product information in the correct language on the web shop and, in turn, contributes to the findability of the products for different languages.

Workflow Management

PIM systems offer powerful workflow management features. They enable teams to follow structured processes when updating, approving and publishing product information. This increases efficiency, minimises errors and ensures that all stakeholders are aware of the progress of product data editing.

Managing product information for different channels

Whether for online shops, marketplaces, physical shops or brochures, a PIM system ensures integration with different sales channels. It allows product information to be easily adapted to the specific requirements of each channel, maintaining a consistent brand experience.

History of changes

PIM systems provide a complete history of changes. This is crucial for tracking changes to product information and restoring changes if necessary.

Through these functionalities, a PIM system enables companies to manage product data effectively and efficiently. In an increasingly digital and global market, this is therefore essential to remain competitive and continue to grow as a company. Now that we have looked at the main functionalities of a PIM system, in our last blog we will elaborate on 2 commonly used open source PIM systems, namely Akeneo and Ergonode.

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