Natureko

8 January 2021

The goal

Natureko already had a Magento 1 webshop that had been developed by us. As Magento 1 was end-of-life, Natureko was looking for a new platform. The Magento 1 webshop also had a link to Microsoft Dynamics NAV via MCONNECT, a link to Dynamics NAV was a requirement for the new webshop.

Furthermore, the Magento 1 installation consisted of two websites: a site for business customers and a site for consumers. This hard separation proved unnecessary in retrospect; the desire was to combine both sites. It should also be easier for visitors to be able to order different quantities of products.

Finally, Natureko had already built up a lot of organic search traffic over the past few years. It was important that the SEO migration went well and organic traffic was maintained.

Solutions and results

For Natureko, we have a Magento 2 (Open Source) webshop. Magento 2 was quickly chosen because it is fully customisable, our link with Microsoft Dynamics NAV could also be used ready-made for Magento 2 and, of course, Magento 1 was already a fine platform to work with.

We combined the business website and consumer website into 1 website, when business customers log in they see the appointments that apply to them. These appointments come directly from the ERP system Dynamics NAV and are automatically linked to the customer.

Most of the products Natureko sells can be bought in small quantity or per box. On the new website, you can select the quantity per product so that the price difference can be seen at a glance.

The SEO migration was carried out in close cooperation with SDIM, responsible for Natureko's online marketing activities. In terms of technical SEO, many improvements have been made. The website also has more content which benefits organic search traffic.

Almost immediately after the Magento 2 shop went live, there was a sharp increase in conversion rates. Organic traffic also rose sharply. Natureko has received a lot of positive feedback on the new website.