JIMMY'S

1 May 2020

The customer

In 1992, popcorn production was started in Oud-Beijerland under the name JIMMY's. The objective was to produce a quality brand of popcorn, especially for movie lovers.

Investments have been made in the market, machinery and in product innovation. The company has one of the most modern production lines for ready-to-eat popcorn. In 1992, the range consisted only of sweet or salty popcorn; today, the choice is many times wider with flavours like Tabasco, Chocolate, and Cheese. This was followed in 2006 by the introduction of All Natural Popcorn: rich in healthy dietary fibres and completely allergen-free.

The goal

JIMMY's had been running for a long time at the Magento 1 platform. It was time for a new step. Besides the business market, where JIMMY's is doing very well, it was also clear in recent years that demand from consumers and (small) business parties was growing. Time to capitalise on this to further increase online success. Besides this goal, it was also important to better serve the large business customers, who order via order lists, on mobile too. The cinema manager should be able to place his order easily behind the counter without having to go to an office to boot up a computer.

Together with JIMMYs, we were able to formulate even more wishes:

On the B2C and B2B site may reflect JIMMY's as a brand even better in colour, image and experience.
There should be 9 (!) websites.
- 5 order list websites for 5 specific countries
- 1 Dutch B2C shop
- 1 Dutch B2B shop
- 1 B2C shop for the United Kingdom
- 1 B2B shop for the United Kingdom
A link must be established with Dynamics Nav whereby all information from Nav is leading
Integration for fulfilment with Sendcloud
Integration for payments with Mollie
Integration for mailings with Mailchimp

Together, we looked at what best suited JIMMY's customers, in balance with the internal processes. Automate & optimise was the motto.

The result

Using MCONNECT as an integration between Dynamics Nav and Magento 2 as a basis, we ensured that the data was in order first, before building anything else. This way, we were able to keep Nav leading and build on it.

The order list websites went live first in phases to gather feedback from the first customers and allow the sales department to take a look at the optimised order processing.

In the next phase, the two Dutch shops went live, the B2B and B2C webshop. With these shops, we also continue to work together, aimed at increasing JIMMY's market share within this target group. This includes data analysis, marketing actions SEO optimisation, mailings and social media marketing.