Hello Retail

AI-driven personalisation in B2B and B2C web shops

A personalised online shopping experience is becoming increasingly important for visitors to your webshop. Both business customers and consumers expect an offer that suits their needs. However, with the abundance of choices, this is a challenge. This requires webshops that know their customers inside out. Moreover, most customers strive for an efficient shopping experience. Here, the user-friendliness of the webshop is crucial. AI-driven personalisation plays a key role in creating a more efficient and customer-oriented shopping experience. This is why Ecomwise works together with partner Hello Retail. In this blog, we dive deeper into Hello Retail and how this partnership takes your webshop to the next level.

Hello Retail in brief

Hello Retail enhances the online shopping experience for both suppliers and customers. The AI personalisation platform, which rests on both behavioural and product intelligence (Pi), provides personalisation tools specifically aimed at the e-commerce sector.

Hello Retail's core functions include:

Product recommendations: customised product recommendations based on product correlations and each user's personal preferences;
Personalised site search: personalised search capabilities with suggestions and automatic complements for an enhanced search experience;
Pages: dynamic and personalised product ranking on category pages;
Target: segmentation of website visitors for targeted and personalised content based on behaviour and demographics;
Personalised e-mails:
- Triggered emails: automatic sending of tailored e-mails based on user actions;
- Newsletter content: customisation of newsletter content based on user behaviour and interests for higher engagement.

The added value of Hello Retail

With the use of Hello Retail, B2B and B2C webshops can count on higher conversion rates, higher average order value and greater customer engagement. Using Hello Retail additionally results in:

An increase in customer retention;
Higher customer satisfaction;
More effective cross- and upselling
Optimisation of marketing spend;
Faster decision-making through data-driven insights.

Why Hello Retail is the right choice for your webshop? In addition to the aforementioned benefits, Drew MacKenzie, Global Head of Partnerships at Hello Retail, provides an effective answer to this question:

"We are seeing a trend where both users and internet browsers are increasingly rejecting data tracking, including marketing cookies. While our AI personalisation tools produce good results, we too have to comply with legislation. That is why our Data Science team has been developing Product Intelligence for the past 3 years. This technology works in conjunction with our behavioural analytics - or on its own, if cookies are rejected - and is the only global solution that can provide true personalisation. This is done based on patterns in large amounts of product data, without using personal information or tracking users."

The joint force

Hello Retail and Ecomwise are long-term partners, focused on delivering the best customer solutions. We achieve this by combining our services with Hello Retail's products. As Drew emphasises:

"Our partnership is based on vision and decisiveness. The partnership has given Hello Retail a big boost. This is thanks to Ecomwise's strong, technical support and reliable identity."

- Drew MacKenzie, Global Head of Partnerships at Hello Retail