When you run an email marketing campaign, you naturally want maximum results. Yet we see many people struggling to really optimise this. Lots of other side tasks, other campaigns, you name it. To save you time, we have listed 5 tips that are easy to apply so you can get more results from your email campaign today!

1.Measure the results of your campaigns

This sounds pretty logical but is often still not applied properly. Make sure you have insight into how your email campaigns are performing. Because then you will know where your opportunities lie and what you can improve. So you want to keep track of how many people actually opened your newsletter, clicked on a link and how many people actually bought something. One tool you can use to measure the links in your campaign is the Google Analytics URL builder with which you very easily create a unique URL for each link, which in turn is visible in Google Analytics. 

2. A/B test your campaigns

Small adjustments can often make a big difference to whether your email is opened and clicked through in your email campaign. This makes it important to A/B test your campaigns so you can learn from each campaign. Things you can test include your title, time of sending and different images and text in your email. Most email marketing tools have a feature by default to A/B test your email campaign and thus learn from each campaign.

3. Segment your mail file

Make sure you don't always send the same e-mail to all your subscribers, but use segments to make the message more personalised. For example, you can look at:

• Demographic data such as age and gender. 
• Type of customer or prospect: you want to approach someone who hasn't bought anything from you yet differently from a customer who buys from you regularly. 
• Interests and preferences: Not every customer is interested in all your product groups. So adjust your email campaigns accordingly.

4. Make use of automated mail campaigns

Many companies use mailings, but not yet automatic e-mail campaigns when there is often a lot to gain here. Most e-mail marketing software includes a number of standard flows you can use to get more sales and offer your customers an even better service. Some examples of automatic mail campaigns are:

• Abandoned cart emails: automatic mailing of abandoned shopping carts. 
• Repeat purchases: reward the first-time customer who buys from you with a discount code for a repeat purchase or try to activate a customer who hasn't bought anything for a while with an offer that is of interest to this customer.
• Onboarding new customers: If you have corporate clients, create an onboarding series for using the B2B webshop so that customers get a better service. 

5. Actively enrich your e-mail database

The more reach the more results your email campaigns will have. Look at how you can not only send promotions and offers but also be relevant to your target audience. This will also make it interesting for more people to subscribe to your e-mail newsletter. To do so, use an e-mail popup that actively asks people to subscribe to your newsletter.