In the B2b market, the purchasing process for customers is an integral part of daily operations. To ensure an optimal customer experience, it is crucial for them that the ordering process is fast and efficient. In this blog, we take a closer look at the functionalities within a B2B webshop that contribute to fast and efficient order processing, and discuss why this is important in the business market.

Functionalities of a B2B webshop: which ones ensure a fast and efficient ordering process?

From our expertise in creating, maintaining and optimising B2B web shops, we find that the following six features ensure an optimal ordering experience for business customers:

1. Adding items to the shopping basket quickly and easily. With a 'quick order' functionality, products are added directly to the shopping basket based on the item number. In addition, it is possible to import a list of item numbers and the desired quantities directly into the shopping basket from an Excel file;
2. Ordering with order lists. In terms of order processing, the business sector benefits from making repeat purchases easy. It is important to keep the purchasing process as user-friendly as possible. Order lists simplify this process. Purchasers create order lists for products that are purchased regularly, but can also re-purchase previous orders with just one click;
3. Using an optimal search function. Being able to quickly find the right products largely determines the customer's ordering experience. A fast and intuitive search function is therefore essential;
4. Integrating a quick checkout function. Business customers' details and preferred payment methods are usually already known. As a result, employees need to make fewer choices when completing the order, resulting in a more efficient handling of the ordering process;
5. Offering a B2B payment method such as on invoice: Business customers prefer to pay by invoice, but especially with new customers, this cannot always be offered because there has not yet been a credit check. A B2B payment method such as Sprinque can help here and ensure that this payment method can also be offered to new customers.
6. Ordering via an OCI punchout functionality. An OCI punchout feature offers buyers the convenience of placing orders within their familiar purchasing system. They are automatically logged into the webshop, where they place the desired products in their shopping basket. In fact, the shopping basket is then automatically synchronised with the procurement system, allowing customers to checkout quickly and effortlessly, without additional manual input. That saves another step in the process! You can read more about the OCI punchout in our blog.

Why is a fast and efficient ordering process important in the B2B market?

The mentioned functionalities offer the necessary ease of use and speed up the purchasing process. In this way, you deliver an optimal ordering experience for the customer, which makes your webshop stand out positively against those of competitors.