The importance of a PIM system

Using a PIM system delivers many benefits. For a start, it ensures consistency and completeness in the product range. Through a PIM system, product information is managed in one central location. Updating product information on different channels can be done in bulk. This not only saves a lot of time, but also ensures a uniform product display.

That consistency contributes to better (and universally accurate) product specifications, which in turn improves customer experience and product findability. The completeness of product information also allows customers to make better comparisons, resulting in higher sales. We see these positive results especially in companies that emphasise quality improvement of product information.

Up-to-date product information requires continuous data enrichment. Reality shows that this process can be quite challenging. You often have to deal with multiple data sources, ranging from manual uploads of .csv, .xml and text files to individual images. There are also frequent changes in suppliers' product ranges. This means you have to constantly switch gears to process this information and keep it up to date.

A PIM system offers a solution for this. As mentioned earlier, it is a system to manage product information in an orderly way and make it available through multiple sales channels at once. In one of our earlier blog posts, you can read about other ways in which a PIM system can help your B2B webshop move forward.

Ergonode: in brief

Ergonode is a user-friendly PIM system that enables companies to manage product information in a structured way. It is suitable for different sales channels, such as web shops and marketplaces. Both retailers and manufacturers can integrate different data sources with Ergonode. For each product group, the degree of completeness of the product information can be adjusted. This is displayed in the workflow, making it easier to assess whether a product is ready to be placed on the webshop.

The added value of Ergonode

Ergonode is known for its solid value for money. Relatively limited monthly costs translate to a wider range of features than competing PIM systems. Moreover, extensive workflows come as standard with Ergonode.

What further distinguishes Ergonode:

• Built-in AI. The standard version uses AI to generate product descriptions based on known product characteristics;
• Product importer. Users easily import product data by linking column names in the product file to field names in Ergonode. This is particularly useful for various sources of product data;
• Standard translation tool. DeepL is integrated into the software, making the translation of product information faster and in high quality;
• Grid exports. Users easily create an export of the items currently selected in the active filter;
• User-friendliness. Users know their way around the software quickly.

Ergonode's impact on your B2B webshop

Using Ergonode as a PIM system offers the following advantages for your webshop:

• Cost savings: Reduce time spent on unnecessary (and error-prone) repetitive tasks (time you can use for other purposes!);
• Increased efficiency: process more products in less time;
• Turnover growth: Increase your conversion rate by enriching product data;
• Higher employee satisfaction: Updating product data is usually not the most favourite task of employees. Ergonode's ease of use makes this process easier and more pleasant.

Ecomwise will be happy to help you implement Ergonode in your webshop.

A webshop with complete product information

Would you like to know more about integrating a PIM system into your webshop? Do not hesitate to contact us for more information.