For the success of your B2B webshop, accurate and complete data is essential. Server-side tagging plays an important role in this by optimising the way data is collected and processed. But what exactly is server-side tagging and why is it so important for your B2B shop? In this article, we dive deeper into server-side tagging, look at what exactly it entails and what advantages it offers for your business. Furthermore, you will discover how Ecomwise can support you with the implementation of this technology to make sure your webshop performs optimally and stays one step ahead of the competition.
What is server-side tagging and how does it work?
This is server-side tagging.
Imagine you have a shop. Every time someone buys something, you want to keep track of what was sold. Traditionally, you might do this by manually keeping a list. This is similar to 'client-side tagging': small pieces of code (tags) that are placed directly in the visitor's browser to collect data.
Server-side tagging is another way of collecting this data, but in a more controlled way. Instead of placing the tags directly in the browser, they are executed on the website's server. This means that all data is sent to the server first before being sent to other tools (such as Google Analytics).
Why is server-side tagging important?
- Privacy: By processing the data on your own server first, you have more control over what data you share and with whom. This is especially important at a time when privacy laws are getting stricter.
- Reliability: By processing the data on the server, you can better ensure data quality. As more and more browsers are blocking third-party cookies, the data through the browser becomes less and less. Through server-side tagging, the cookie is seen as first-party which is not blocked by browsers.
- Flexibility: You have more freedom to decide what data you collect and how you use it. This makes it easier to adapt to changing needs.
- Independence: You are less dependent on external providers, such as Google. This gives you more control over your data and your marketing strategy.
How does it work in a nutshell?
- Visitor visits website: When someone visits your website, a request is sent to the server.
- Server processes data: The server collects all relevant data about the visit (e.g. pages visited, purchases made).
- Data will be sent: The server sends the collected data to your own data warehouse or to the tools you use (e.g. Google Analytics).
How can Ecomwise support you in this?
We are happy to help you implement server-side tagging. With our team of specialists, we make sure that all your data are measured in the right and most efficient way so that you can take the next steps towards the success of your B2B webshop. Would you like to know more or get started with server-side tagging? Then get in touch with us.
EN 
NL 
MK