About Hoogvliet
We know Hoogvliet as a supermarket, with 67 shops in the western and central parts of the Netherlands. In addition, Hoogvliet is the only supermarket allowed to call itself a Warm Baker; they bake all their bread themselves, according to their own recipe and using traditional methods.
You can also go there for almost all kinds of pastries, which you can order online. This is where the collaboration with Ecomwise begins: Hoogvliet wants a new, modern webshop to sell all their pastries.
The goal
Hoogvliet's pastry shop no longer met the standard of today's modern web; it was not responsive, used an outdated design and ran on a platform not optimised for e-commerce. The move to Magento 2 was therefore obvious, as was a revamped design optimised for mobile viewing.
Other areas for improvement include the search function, the checkout process, and proper setup for SEO. There is also the implementation of a nice new feature: the photo cake.
The process
After defining the specifications and going through the customer's buying process, we started designing the homepage based on the existing corporate identity. A fresh, new design should make the webshop attractive again, and the mobile-first approach ensures that the website displays flawlessly on mobile devices.
So far
- New design
- Mobile-first
- Improved structure
- Linking external systems
- Implementation photo cake
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