Are you implementing a B2B webshop Or do you want to know how to get more results from your B2B webshop as a wholesaler or manufacturer? We have identified 8 factors that have a major impact on whether your B2B webshop is going to be successful.
1. Customer focus
The main purpose of the B2B shop is to help business users do their work easily and quickly. Whether it's placing orders or looking up product information; by knowing your customer well, you know which functionalities your B2B shop should offer.
2. E-commerce strategy
Make sure there is a clear strategy in the organisation on how e-commerce will contribute to the business objectives and how best to use online channels.
3. Knowledge in the organisation
Is there enough knowledge in the organisation to execute the e-commerce strategy? Building a good e-commerce team lays the foundation for achieving the objectives.
4. B2B e-commerce platform
Which b2b e-commerce software is being used, and is the software capable of catering to future requirements? A flexible b2b platform such as Magento 2 or Shopware 6 is important to respond well to opportunities and change.
5. Clear and complete product information
If you want to adequately inform business users, the product information must be in good order. In addition, product information helps attract new business visitors and customers.
6. Optimal user experience
Optimise the business customer's user experience. Successful B2B webshops are able to deliver an online ordering experience at least as good or usually better than offline ordering options.
7. Automated e-commerce process
A well automated e-commerce process reduces the risk of errors and little time is spent on inefficient manual activities.
8. Successfully leveraging e-commerce data
Deploy data to offer customers an even better and more personalised experience but also to provide insight into KPIs of how well the business webshop it does.
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