A customer portal is an important part of modern customer service and support. They provide customers with a secure and convenient way to access information and submit feedback and requests. Here are five of the key benefits of a customer portal that we encounter in practice at wholesalers and manufacturers:
- Increased efficiency: Customer portals streamline the process of retrieving information and submitting customer requests. They can help reduce time spent on customer service enquiries, freeing up resources for more important tasks and projects.
- Better communication: With a customer portal, customers have an easy way to contact you without having to wait for an answer or worry about forgetting important details. In addition, a customer portal can also help make it easier to inform customers of changes to orders or the product range.
- Enhanced security: A customer portal ensures that there is a secure environment where customers must first log in to access the information that is current for them. This ensures that less data needs to be mailed around, with less risk of sensitive information ending up in the wrong place.
- Convenience: Since they offer 24/7 access from any Internet-connected device, customer portals make it easier than ever for customers to get the answers they need at any time of the day or night, without having to wait on hold at customer service desks or wait for email responses from customer service.
- Cost savings: Because customers can quickly find answers to their questions themselves and access sales documents such as quotes and invoices themselves, customer portals reduce the number of staff needed to provide this support.
These are 5 of the main benefits we encounter in practice with wholesalers and manufacturers when deploying a customer portal. If you want to know more about customer portals and B2B web shops, also check out our B2B webshop guide or contact us for more information.
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